So we met again, the Powerful Voices people! We all gathered to learn more about how to develop our ideas efficiently. Jane pointed us towards some issues for consideration, such as how to drive traffic to our projects? Or how to differentiate our ideas from (possibly) thousands of similar concepts which are already existing. The multitude of websites and online initiatives brings us back to the importance of clarity of our message. We really need to know what we want to convey and all that stuff needs to be considered way before we start the actual work. As Jeff Jarvis wrote in his book What Would Google Do? , if you're not sure what you're there for, nobody will know that either. Clear structure of a website/ any online project allows for better search-ability on search engine and is usually a reflection of a well-developed idea. And as Jarvis put it, if you're not on Google, you don't exist.
Owing to this project, we have been exposed to some brilliant resources on search engine optimization (SEO) and effective usage of social media tools, especially the Social by Social, which is a practical guide to using 'new technologies to deliver social impact'. I am not sure who brought this thing into my attention, but many thanks for that!
Over the course of the session we intensively brainstormed and managed to come up with numerous ideas before the lunch and then we split into 5 groups depending on the concepts we wanted to develop further:
THE POP-UP LIBRARY
ONLINE DEMOCRACY, MICRO-FINANCE AND VOLUNTEERING
6 HANDSHAKES
PICK-A-GIG
FILL THE GAP
At the moment all groups are waiting for feedback on their short project proposals which were sent to 2 journalists in Philippines and Brazil. And then the real hard work will commence!
No comments:
Post a Comment